Global Expansion Strategy
Crypto markets are 24/7 global. So are we. No borders, no business hours.
24/7
Crypto Never Sleeps — Global Action Around the Clock
1,008 weekly settlements vs stocks' 195. Crypto-first = 5x more opportunity.
Why Crypto-First Strategy Wins
The 24/7 Advantage
- Crypto: 1,008 settlements/week — Every hour, every day, weekends included
- Stocks: 195 settlements/week — Only when Wall Street is awake
- Weekend domination: 288 crypto settlements when stocks are dark
- Global time zones: 3am in NYC? Peak hours in Tokyo. Always someone awake.
- Revenue impact: 5x more betting opportunities = 5x revenue potential
Target Markets (Priority Order)
Global Expansion at a Glance
Tier 1: Immediate Launch (Months 4-6)
| Country/Region | Market Size | Status | Population | Key Advantages |
|---|---|---|---|---|
| 🇧🇷 Brazil | Massive | Just legalized Jan 2025! | 203M | Gold rush opportunity, young population, gambling culture |
| 🇨🇦 Canada | $8.8B by 2030 | Crypto-friendly | 38M | Easy entry, English/French, high disposable income |
| 🇲🇽 Mexico | Fast-growing | Offshore allowed | 128M | LATAM's 2nd largest economy, close to US border |
| 🇨🇴 Colombia | $2B+ | Regulated, open | 51M | Crypto adoption high, sports betting popular |
| 🇦🇷 Argentina | $1.5B+ | Crypto haven | 45M | Currency instability → crypto native population |
Tier 1 Total Addressable: 465M people, $15B+ market
Tier 2: Expansion (Months 7-12)
| Country/Region | Market Size | Status | Population | Key Advantages |
|---|---|---|---|---|
| 🇬🇧 UK | Largest in Europe | KYC required | 67M | Mature betting market, high ARPU, English language |
| 🇪🇺 EU (MiCA) | $90B+ | Unified framework | 447M | Single license covers 27 countries, crypto regulated |
| 🇦🇺 Australia | $2.5B+ | Gray area | 26M | Huge gambling culture, crypto-friendly, English |
| 🇿🇦 South Africa | $1B+ | Open | 60M | Africa's most developed market, English |
Tier 2 Total Addressable: 600M people, $95B+ market
Tier 3: Future Expansion (Year 2+)
| Country/Region | Status | Notes |
|---|---|---|
| 🇺🇸 USA (select states) | Complex | State-by-state licensing, massive market if navigable |
| 🇯🇵 Japan | Restricted | $30B market but strict regulations, watch for changes |
| 🇰🇷 South Korea | Restricted | Tech-savvy, crypto adoption high, regulatory uncertainty |
| 🇮🇳 India | Gray area | 1.4B people, growing crypto adoption, regulatory flux |
Permanently Blocked
- 🇨🇳 China — Total gambling ban
- 🇦🇪 UAE — Islamic finance laws
- 🇮🇩 Indonesia — Religious restrictions
- Most Muslim-majority countries — Gambling prohibited
- Sanctioned nations (North Korea, Iran, etc.)
Licensing Strategy
Phase 1: Curacao Master License
Curacao eGaming License
Cost: $50k-$150k setup + $50k/year renewal
Timeline: 6-12 months
Coverage: 150+ countries (excluding self-excluded markets)
What It Covers
- All of LATAM (except prohibited)
- Most of Africa
- Parts of Asia (crypto gray areas)
- Offshore operations globally
Requirements
- Company registered in Curacao
- Server infrastructure in jurisdiction
- RNG certification (if applicable)
- AML/KYC procedures documented
- Responsible gaming policies
Note: Most crypto casinos use Curacao (Stake.com, Rollbit, etc.)
Phase 2: Strategic Additional Licenses
Malta Gaming Authority (MGA)
Cost: $300k+ setup
Timeline: 12-18 months
Prestige: EU gold standard
Covers: All EU member states
When: Month 9-12
UK Gambling Commission (UKGC)
Cost: $100k+ setup
Timeline: 6-9 months
Market: 67M high-value users
Strict: Highest compliance standards
When: Month 9-12
Phase 3: US State Licenses (Selective)
Strategy: Only pursue states with clear crypto gambling framework
| State | Status | Cost | Priority |
|---|---|---|---|
| Nevada | Open to innovation | $500k+ | High (gambling capital) |
| New Jersey | Online gambling leader | $200k+ | High (large market) |
| Wyoming | Crypto-friendly laws | $50k+ | Medium (smaller market) |
| Colorado | Online sports betting legal | $100k+ | Medium |
Note: US = Year 2+ only, focus international first
Crypto Advantage for Global Expansion
Traditional Sportsbook Challenges
- Need banking in every country (impossible in many)
- Currency conversion fees eat margins
- Separate payment processors per region
- Slow cross-border transfers (3-7 days)
- High fees (5-10% total)
- Chargebacks and fraud
TheSixNines Crypto Solution
- Single currency: USDC/USDT (global stablecoin)
- No forex risk or conversion fees
- Instant global payouts (2.1 seconds on Polygon)
- One license covers 150+ countries
- Minimal transaction fees ($0.0009)
- No chargebacks (blockchain finality)
- Users deposit directly from wallets
Bottom Line: What would take a traditional sportsbook 5 years and $50M in infrastructure, we do with crypto in 6 months for $500k.
Localization Strategy
Language Support (Phased Rollout)
Phase 1 (Months 4-6)
- English — US, UK, Canada, Australia, global
- Portuguese — Brazil (203M people)
- Spanish — LATAM (500M+ people)
Phase 2 (Months 7-12)
- French — Canada, France, parts of Africa
- German — Germany, Austria, Switzerland
- Italian — Italy
Phase 3 (Year 2+)
- Japanese — Japan (if regulations allow)
- Korean — South Korea
- Hindi — India (if legal clarity)
- Arabic — Select markets
Regional Asset Support
Goal: Offer locally relevant assets per region
| Region | Local Assets | Global Assets |
|---|---|---|
| North America | SPY, QQQ, TSLA, AAPL, NVDA | BTC, ETH |
| Europe | FTSE 100, DAX, CAC 40 | BTC, ETH, + NA stocks |
| Brazil | Ibovespa, PETR4, VALE3 | BTC, ETH, + US stocks |
| UK | FTSE, BP, Shell, HSBC | BTC, ETH, + US stocks |
| Asia (future) | Nikkei 225, KOSPI | BTC, ETH, + global |
Currency Display Localization
Backend runs on USDC, frontend shows local currency:
- Brazil user sees: R$ 100,00
- UK user sees: £20.00
- US user sees: $25.00
- EU user sees: €22.50
All backed by same USDC pool, just display conversion
Time Zone Handling
Settlement times localized to user timezone:
- London user: 4:09 PM GMT
- São Paulo user: 1:09 PM BRT
- Toronto user: 11:09 AM EST
Same actual settlement moment, different display
Regional Go-to-Market
Brazil Launch Strategy (Tier 1 Priority)
Why Brazil First?
- Just legalized online gambling (Jan 2025) = first-mover opportunity
- 203M people, young demographic (median age 33)
- Football/sports betting culture deeply ingrained
- High crypto adoption (3rd globally after US, India)
- Underserved market (few quality platforms yet)
Brazil Marketing Plan
- Influencers: Partner with Brazilian football YouTubers
- Local Assets: Ibovespa, Petrobras, Vale (stocks Brazilians know)
- WhatsApp Groups: Massive in Brazil, create community groups
- Carnival Promo: Launch during Carnival season (huge visibility)
- Portuguese Content: All materials in Brazilian Portuguese
Revenue Potential
- Conservative: 1% penetration = 2M users
- ARPU: $50/month (lower than US but volume compensates)
- Annual revenue potential: $1.2B from Brazil alone
Canada Launch Strategy
Why Canada?
- Easy entry (English + French, close to US culture)
- High disposable income
- Crypto-friendly regulations
- $8.8B market by 2030
Canada Marketing Plan
- Influencers: Canadian finance YouTubers (Graham Stephan style)
- Hockey Season: Launch during NHL playoffs (peak engagement)
- Bilingual: English + French Quebec support
- Crypto Angle: Position as tech-forward vs traditional sportsbooks
EU Launch Strategy
MiCA Framework Advantage
- Single license covers all 27 EU countries
- Unified crypto regulations (effective 2024)
- Reduces compliance complexity dramatically
EU Entry Points
- Malta: Licensing hub, crypto-friendly
- Estonia: E-residency, digital-first
- Sweden: Mature gambling market
- Germany: Largest economy, strict but clear rules
Geo-Blocking & Compliance
Three-Tier Access Model
Tier 1: Fully Blocked
- Sanctioned countries (North Korea, Iran, Syria, etc.)
- Total gambling bans (China, UAE, Indonesia)
- Religious prohibitions (most Muslim-majority)
- Underage access attempts (any country)
Implementation: IP blocking, device fingerprinting, fail closed
Tier 2: KYC Required
- UK, EU, Canada (regulated markets)
- US legal states (when applicable)
- Australia
- Any real money transaction
Implementation: Jumio/Onfido integration, passport/ID verification, address proof
Tier 3: Freely Accessible
- Brazil, most of LATAM
- Offshore-friendly jurisdictions
- Paper money accounts (globally except blocked)
Implementation: Basic email verification, optional KYC
Compliance Monitoring
- Real-time IP Checks: Block VPNs from prohibited countries
- Device Fingerprinting: Detect multi-accounting, ban evasion
- Transaction Monitoring: Flag suspicious patterns (Chainalysis integration)
- Withdrawal Verification: Enhanced due diligence on large withdrawals
Competitive Landscape by Region
Global Competitors
| Competitor | Focus | Revenue | Our Advantage |
|---|---|---|---|
| DraftKings | US sports betting | $4.7B | We're global from day 1, crypto-native |
| Stake.com | Crypto casino | $2.6B (est.) | We offer stocks (not just casino), regulated |
| Bet365 | Traditional sports | $4B+ | We're faster (10-min vs days), crypto payments |
| Polymarket | Prediction markets | $500M (est.) | We're faster, stocks/crypto not events |
Regional Players
- Brazil: Betano, Sportingbet (traditional, slow to crypto)
- UK: Bet365, Ladbrokes (established, but not crypto-first)
- Canada: theScore Bet, BetMGM (US-focused, limited crypto)
- LATAM: Codere, Betsson (fiat-only, outdated UX)
Market Gap: No major player combines stocks + crypto + 10-minute cycles + blockchain transparency
We own this niche globally
Revenue Projections by Region (Year 3)
| Region | Users | ARPU/Month | Annual Revenue | % of Total |
|---|---|---|---|---|
| LATAM (Brazil, Mexico, etc.) | 600,000 | $800 | $5.76B | 32% |
| EU + UK | 250,000 | $1,500 | $4.5B | 25% |
| North America (Canada) | 100,000 | $1,800 | $2.16B | 12% |
| Asia (selective markets) | 30,000 | $1,200 | $432M | 2.4% |
| Rest of World | 20,000 | $900 | $216M | 1.2% |
| Total | 1,000,000 | $1,500 avg | $18B | 100% |
Why Global Strategy Wins
Diversification
Not dependent on any single market
Regulatory risk spread across 50+ countries
If one market tightens, others compensate
First-Mover Advantage
Brazil just legalized = land grab opportunity
LATAM underserved by crypto prediction platforms
Build network effects before competitors
24/7 Crypto Markets
While US sleeps, Asia trades
Weekend predictions (crypto only)
Non-stop revenue generation
Scalable Infrastructure
Crypto = same tech stack globally
Add new country = flip switch, not rebuild
Marginal cost of new user ≈ $0
Currency Hedge
USDC = stable across all markets
No forex risk
Protect margins from currency volatility
Market Leader Potential
$187B global market
1% share = $1.87B revenue
10% share = $18.7B revenue
We can be #1 globally